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    Services Marketing Cases in Emerging Markets [[electronic resource] :] : an Asian Perspective / / ed.: Roy, Sanjit Kumar., Mutum, Dilip S., Nguyen, Bang. - 1st ed. 2017. - [S. l. : s. n.]. - X, 184 p. 28 illus., 24 illus. in color. - Б. ц.
    Зміст:
Service experience and co-creation --
Service branding and Servicescapes --
Transformative services.
Рубрики: Marketing.
   Service industries.
   Globalization.
   Markets.
   Marketing.
   Services.
   Emerging Markets/Globalization.
Анотація: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Перейти: https://doi.org/10.1007/978-3-319-32970-3

Дод.точки доступу:
Roy, Sanjit Kumar. \ed.\; Mutum, Dilip S. \ed.\; Nguyen, Bang. \ed.\; SpringerLink (Online service)
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    Strategic Marketing Cases in Emerging Markets [[electronic resource] /] : монография / ed.: Adhikari, Atanu., Roy, Sanjit Kumar. - 1st ed. 2017. - [S. l. : s. n.]. - X, 166 p. 51 illus., 33 illus. in color. - Б. ц.
    Зміст:
Nestle in Mexico: The Good Food Versus the Good Life Dilemma --
Tanishq: Bringing Jewellery to Daily Life --
ABC India Limited --
Diageo in Turkey: The Lion's Milk Versus Global Spirits --
To Switch or Not to Switch: Madhu's Dilemma --
Funmax 4D Animation Theatre --
Managing Social Media Communications at Garanti Bank --
Revolution Ventures --
M-PESA: A Disruptive Innovation from a Developing Country, Kenya --
Irrway - A Green Personal Mobility Solution --
Citrus Ventures - Distressed Asset Specialist. .
Рубрики: Marketing.
   Service industries.
   Globalization.
   Markets.
   Marketing.
   Services.
   Emerging Markets/Globalization.
Анотація: This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries. Strategic Marketing Cases in Emerging Markets is a timely work which I believe has successfully addressed the long-standing need for a suitable case book capturing diverse Strategic Marketing issues in transitional economies. These issues are currently generating a great deal of interest amongst marketing students, academics and practitioners, who I am sure will find this book useful. Professor Ali Quazi, University of Canberra, Australia Anyone interested in the challenges of global marketing will find this book of immense interest and value. It offers case studies from a range of countries and industry sectors which together provide an excellent insight into how to ensure that marketing strategies are effective in emerging markets. Professor James Devlin, University of Nottingham, UK Sanjit and Atanu have compiled a very concise but broad collection of case studies that will be extremely relevant for academics and researchers who focus on emerging markets. Professor G. Shainesh, Indian Institute of Management, Bangalore, India This is a fascinating set of insights, for students and practitioners alike. Timely pointers and suggestions for best practice emerge throughout this smartly selected set of cases. Well worth dipping into or adopting for courses exploring international marketing, marketing strategy, consumer behaviour or strategic management. Professor Lyndon Simkin, Coventry University, UK.

Перейти: https://doi.org/10.1007/978-3-319-51545-8

Дод.точки доступу:
Adhikari, Atanu. \ed.\; Roy, Sanjit Kumar. \ed.\; SpringerLink (Online service)
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    Antczak, Anna.
    Cross-Cultural Personal Selling [[electronic resource] :] : agents’ Competences in International Personal Selling of Services / / Anna. Antczak, Sypniewska, Barbara A. ; . - 1st ed. 2017. - [S. l. : s. n.]. - XVII, 160 p. 11 illus. - Б. ц.
    Зміст:
1. The Notion of Competence --
2. Personal Selling in the Service Sector as a Marketing Promotional Tool --
3. Competences in International Personal Selling --
4. Personal Sellers' Competences - Research Remarks --
5. The Role of Agents' Characteristics and Competences in Personal Selling in the Higher Education Sector - Research Remarks --
6. Conclusions.
Рубрики: Marketing.
   International business enterprises—Cross-cultural studies.
   Globalization.
   Markets.
   Service industries.
   Project management.
   Marketing.
   Cross-Cultural Management.
   Emerging Markets/Globalization.
   Services.
   Project Management.
Анотація: Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. Cross-cultural Personal Selling provides extensive empirical research results with special emphasis on competences, skills and qualifications of personal sellers which are necessary for successful, effective and efficient promotion campaigns aimed at customers from different cultures. Academics of international marketing and promotion will find this study extremely useful, as well as practitioners looking to expand their knowledge on personal selling.

Перейти: https://doi.org/10.1007/978-3-319-55577-5

Дод.точки доступу:
Sypniewska, Barbara A.; Antczak, Anna. \.\; SpringerLink (Online service)
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    Information and Communication Technologies in Tourism 2017 [[electronic resource] :] : proceedings of the International Conference in Rome, Italy, January 24-26, 2017 / / ed.: Schegg, Roland., Stangl, Brigitte. - 1st ed. 2017. - [S. l. : s. n.]. - XVIII, 794 p. 95 illus. - Б. ц.
    Зміст:
Part I: Recommender Systems and Semantic Web --
Part II: E-strategy and ICT for Innovation --
Part III: Smart Destinations and Big Data --
Part IV: Virtual and Augmented Reality --
Part V: Mobile Services and Wearable Technologies --
Part VI: Online Consumer Behaviour --
Part VII: Consumer Profiling --
Part VIII: eReputation Management and Online Reviews --
Part IX: Social Media --
Part X: Sharing Economy and New Business Models.
Рубрики: Tourism.
   Management.
   Information technology.
   Business—Data processing.
   Computers.
   Internet marketing.
   E-commerce.
   Service industries.
   Tourism Management.
   IT in Business.
   Information Systems and Communication Service.
   Online Marketing/Social Media.
   e-Commerce/e-business.
   Services.
Анотація: This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The contents of the book are based on the 2017 ENTER eTourism conference, held in Rome. The volume will be of interest to all academics and practitioners who wish to keep abreast of the latest developments in eTourism.

Перейти: https://doi.org/10.1007/978-3-319-51168-9

Дод.точки доступу:
Schegg, Roland. \ed.\; Stangl, Brigitte. \ed.\; SpringerLink (Online service)
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    Hjalmarsson, Anders.
    Open Digital Innovation [[electronic resource] :] : a Contest Driven Approach / / Anders. Hjalmarsson, Juell-Skielse, Gustaf., Johannesson, Paul. ; . - 1st ed. 2017. - [S. l. : s. n.]. - XI, 140 p. 26 illus. - Б. ц.
    Зміст:
Introduction --
Open Innovation --
Open Digital Innovation Contest --
Organising Open Digital Innovation Contests --
Set Contest Goals --
Engage Contest Stakeholders --
Design Contest --
Develop Contest Platform --
Motivate Developers --
Manage Contest Operations --
Evaluate Contest Contributions --
Develop Strategy --
Manage Innovation Barriers --
Design Business Model --
Monitor Contest.
Рубрики: Management information systems.
   Computers.
   Entrepreneurship.
   Service industries.
   Business Information Systems.
   Information Systems and Communication Service.
   Entrepreneurship.
   Services.
Анотація: This book explores how novel digital services, including e-services, digital platforms and mobile apps, are increasingly being innovated through open processes. It investigates how and why organizations invite external developers to participate in their innovation, often catalyzed by contests and the provision of open data, with the aim of designing digital services that go beyond the capability of the organizations themselves. Taking a contest driven approach to innovation, the book provides an accessible yet comprehensive introduction to the area of open digital innovation. It offers an analysis of key scientific principles underlying open innovation and based on these provides practical tools for improving the digital innovation process. Furthermore, the book introduces instruments for managing innovation contests, in particular for overcoming innovation barriers and for harnessing the power of motivating factors. It serves as a text for graduate and undergraduate courses in digital innovation and entrepreneurship, but is also a valuable resource for managers as well as policy makers in the field of open digital innovation.

Перейти: https://doi.org/10.1007/978-3-319-56339-8

Дод.точки доступу:
Juell-Skielse, Gustaf.; Johannesson, Paul.; Hjalmarsson, Anders. \.\; SpringerLink (Online service)
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    Instructor's Manual for Strategic Marketing Cases in Emerging Markets [[electronic resource] :] : a Companion Volume / / ed.: Adhikari, Atanu., Roy, Sanjit Kumar. - 1st ed. 2017. - [S. l. : s. n.]. - XII, 90 p. 8 illus. - Б. ц.
    Зміст:
Case 1: Nestle in Mexico: The Good Food Versus the Good Life Dilemma --
Case 2: Tanishq: Bringing Jewellery to Daily Life --
Case 3: ABC India Limited --
Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits --
Case 5: To Switch or Not to Switch: Madhu's Dilemma --
Case 6: Funmax 4D Animation Theatre --
Case 7: Managing Social Media Communications at Garanti Bank --
Case 8: Revolution Ventures --
Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya --
Case 10: Irrway - A Green Personal Mobility Solution --
Case 11: Citrus Ventures - Distressed Asset Specialist. .
Рубрики: Marketing.
   Service industries.
   Globalization.
   Markets.
   Marketing.
   Services.
   Emerging Markets/Globalization.
Анотація: This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Перейти: https://doi.org/10.1007/978-3-319-52697-3

Дод.точки доступу:
Adhikari, Atanu. \ed.\; Roy, Sanjit Kumar. \ed.\; SpringerLink (Online service)
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    Pilinkiene, Vaida.
    Competitiveness Creation and Maintenance in the Postal Services Industry [[electronic resource] :] : a Lithuanian Case Study / / Vaida. Pilinkiene, Deltuvaite, Vilma., Daunoriene, Asta., Gaidelys, Vaidas. ; . - 1st ed. 2017. - [S. l. : s. n.]. - XXVIII, 562 p. - Б. ц.
    Зміст:
Introduction --
Concept of Competitiveness and Methodological Principles of Competition Assessment --
Legal Regulation of Competition in Postal, Courier and Financial Services Industries --
Competition in Postal, Courier and Financial Services Industries --
Lithuanian Universal Postal Services Provider: Profile, Facts and Figures --
Lithuanian Universal Postal Services Provider's Business Strategy and Problems in Competitiveness --
Competitiveness Creation and Maintenance Experience in Lithuania and Foreign Countries --
Development of Lithuanian Universal Postal Services Provider's Competitiveness Maintenance Model --
Lithuanian Universal Postal Services Provider's Competitiveness Maintenance Strategy --
Conclusions and Recommendations --
Annexes. .
Рубрики: Leadership.
   Industrial organization.
   Service industries.
   Management information systems.
   Industrial management.
   Management.
   Market research.
   Business Strategy/Leadership.
   Industrial Organization.
   Services.
   Business Process Management.
   Innovation/Technology Management.
   Market Research/Competitive Intelligence.
Анотація: This book examines the changing business and economic environment for postal services in Lithuania and the upcoming challenges for this industry. Postal services continue to play a central part in the development of national economies. However, the economic and social role of postal services has changed rapidly and fundamentally over the last two decades. In most industrialized countries, paper-based communications are in serious decline, while the demand for parcel delivery services is rising steadily with the continuing development of e-commerce, just-in-time production techniques, and global supply chains. For the postal sector as a whole, the centre of gravity has shifted dramatically from letters and documents to parcels. The authors explain how the organizational paradigm has inexorably shifted from that of a national, government-owned postal administration providing the basic delivery services required by society, to a system of interdependent local and regional undertakings that both compete and cooperate with one another. The book argues that there are no indications that the postal sector has stopped changing, and that it seems most probable that the European Union’s postal sector will look quite different in 2035 than it does today. In closing, the book explains how the shareholders of postal services companies have recently confirmed that the time has come to rethink the strategy of creating and maintaining competitiveness in the postal services industry.

Перейти: https://doi.org/10.1007/978-3-319-31906-3

Дод.точки доступу:
Deltuvaite, Vilma.; Daunoriene, Asta.; Gaidelys, Vaidas.; Pilinkiene, Vaida. \.\; SpringerLink (Online service)
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    Service Business Model Innovation in Healthcare and Hospital Management [[electronic resource] :] : models, Strategies, Tools / / ed.: Pfannstiel, Mario A., Rasche, Christoph. - 1st ed. 2017. - [S. l. : s. n.]. - XIV, 296 p. 63 illus., 40 illus. in color. - Б. ц.
    Зміст:
Chapter 1 Service Model Innovation in Hospitals – Beyond Expert Organizations --
Chapter 2 Strategies with Service Business Model Innovation --
Chapter 3 The integrated-Physician-Model – Business Model Innovation in Hospital Management --
Chapter 4 The Role of Digital Disruption in Healthcare Service Innovation --
Chapter 5 The opportunities offered by digitizing clinical pathways --
Chapter 6 A New Perspective of Product-Service Business Models for Customized Manufacturing in Healthcare --
Chapter 7 Patient Driven Service Delivery Models in Mental Health Care --
Chapter 8 Essential Characteristics of Service Business Model Innovation in Healthcare: A Case-Study Approach --
Chapter 9 Characteristics and Drivers of Service Business Model Innovation in Hospitals. A Case Study of Three Mexican Hospitals --
Chapter 10 Business Model Design and Entrepreneurial Risk Evaluation for Health Service Innovations --
Chapter 11 Guided Business Modeling and Analysis for Business Professionals --
Chapter 12 Modeling directly executable processes for healthcare professionals with XMDD --
Chapter 13 Lean Tools for Service Business Model Innovation in Healthcare --
Chapter 14 Continuous and Co-Creative Business Model Creation --
Chapter 15 E-Health & Co-Production: Critical Drivers for Chronic Diseases Management. .
Рубрики: Health care management.
   Health services administration.
   Health economics.
   Public health.
   Service industries.
   Practice of medicine.
   Health Care Management.
   Health Economics.
   Public Health.
   Services.
   Practice and Hospital Management.
Анотація: This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on holistic business models, which place greater emphasis on customer needs and put customers and patients first. The holistic business models approach addresses topics such as business operations, competitiveness, strategic business objectives, opportunities and threats, critical success factors and key performance indicators. The contributions cover various aspects of service business innovation such as reconfiguring the hospital business model in healthcare delivery, essential characteristics of service business model innovation in healthcare, guided business modeling and analysis for business professionals, patient-driven service delivery models in healthcare, and continuous and co-creative business model creation. All of the contributions introduce business models and strategies, process innovations, and toolkits that can be applied at the managerial level, ensuring the book will be of interest to healthcare professionals, hospital managers and consultants, as well as scholars, whose focus is on improving value-generating and competitive business architectures in the healthcare sector.

Перейти: https://doi.org/10.1007/978-3-319-46412-1

Дод.точки доступу:
Pfannstiel, Mario A. \ed.\; Rasche, Christoph. \ed.\; SpringerLink (Online service)
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    Electric Vehicle Sharing Services for Smarter Cities [[electronic resource] :] : the Green Move project for Milan: from service design to technology deployment / / ed. Bignami, Daniele Fabrizio. [et al.]. - 1st ed. 2017. - [S. l. : s. n.]. - X, 282 p. 111 illus., 98 illus. in color. - Б. ц.
    Зміст:
1 Introduction: car sharing evolution and Green Move project --
2 Service idea --
3 Traditional and innovative vehicle sharing models --
4 Analysis of mobile phone data for deriving city mobility pattern --
5 Analysis of peer-to-peer car sharing potentialities --
6 Testing a new model for a sustainable mobility in the city of Milan: the condominium car sharing --
7 Communication design for social engagement. Micro TV and the integration of branding and storytelling into participatory processes --
8 Architecture of the Green Move System --
9 Green Move Dynamic Applications --
10 Context Driven Pervasive and Personalised Information Management --
11 A smartphone-based energy-oriented driving assistance system --
12 Automatic fleet balancing in one-way VSSs via closed-loop dynamic pricing --
13 Information system: georeferenced database --
14 The general model: estimation of economic, social and environmental impact of car sharing services --
15 Creation of O/D matrix model - Grid driven estimate of the O/D matrices for a car sharing service --
16 System sizing model – Simulation model of the service --
17 Conclusions and future trends: from ownership to sharing. .
Рубрики: Transportation.
   Transportation engineering.
   Traffic engineering.
   Control engineering.
   Architecture, Computer.
   Service industries.
   Geographical information systems.
   Transportation.
   Transportation Technology and Traffic Engineering.
   Control and Systems Theory.
   Computer System Implementation.
   Services.
   Geographical Information Systems/Cartography.
Анотація: This book examines electric car sharing in cities from a variety of perspectives, from service design to simulation, from mathematical modeling to technology deployment, and from energy use improvement to the integration of different kinds of vehicle. The contents reflect the outcomes of the Green Move project, undertaken by Politecnico di Milano with the aim of fostering an innovative and easily accessible electric vehicle sharing system. The first section of the book illustrates the car sharing service, covering service design, the configuration of the vehicle sharing model and the Milan mobility pattern, analysis of local demand and supply, testing of the condominium-based car sharing model, and communication design for social engagement. The second section then explains the technological choices, from the architecture of the system and dynamic applications to information management, the smartphone-based energy-oriented driving assistance system, automatic fleet balancing systems, and real-time monitoring of vehicle positions. In the final section, readers will find descriptions of the simulation model, a model to estimate potential users of the service, and a model for a full-scale electric car sharing service in Milan.

Перейти: https://doi.org/10.1007/978-3-319-61964-4

Дод.точки доступу:
Bignami, Daniele Fabrizio. \ed.\; Colorni Vitale, Alberto. \ed.\; Lue, Alessandro. \ed.\; Nocerino, Roberto. \ed.\; Rossi, Matteo. \ed.\; Savaresi, Sergio Matteo. \ed.\; SpringerLink (Online service)
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10.

    Selloni, Daniela.
    CoDesign for Public-Interest Services [[electronic resource] /] : монография / Daniela. Selloni ; . - 1st ed. 2017. - [S. l. : s. n.]. - XXVI, 193 p. 22 illus. - Б. ц.
    Зміст:
Introduction --
Part I Framing the scenario of public-interest services: Citizen activism and social innovation --
New forms of economies: sharing economy, collaborative consumption, peer-to-peer economy --
New forms of welfare: relational welfare, second welfare, co-production --
Design for public-interest services: an emerging field of experimentation --
Part II Experimenting with public-interest services: The ‘Creative Citizens’ experimentation (POLIMI DESIS Lab) --
Comparing ‘Creative Citizens’ with a set of interconnected experimentations. Reflections from the comparative analysis. Part III Infrastructuring public-interest services: Defining a collaborative infrastructure --
Infrastructuring by design --
Expert designer’s role – much more than facilitating --
Codesign for the public interest.
Рубрики: Social service.
   Welfare economics.
   Service industries.
   Sustainable development.
   Assessment.
   Social Work and Community Development.
   Social Choice/Welfare Economics/Public Choice/Political Economy.
   Services.
   Sustainable Development.
   Assessment, Testing and Evaluation.
Анотація: This books focuses on co-design, and more specifically, on the various forms co-design might take to tackle the most pressing societal challenges, introducing public-interest services as the main application field. To do so, it presents an extensive study conducted within a particular community of residents in Milan: this is a social innovation story integrated into the discipline of service design, which simultaneously deepens the related concepts of co-design, co-production and co-management of services. Drawing upon this experience and further studies, the book presents the idea of a collaborative infrastructure and its related infrastructuring process in ten steps, in order to explore the issues of incubation and replication of services and to extensively investigate the creation of those experimental spaces in which citizen participation is fostered and innovation in the public realm is pursued. Lastly, the book develops other lines of reflection on co-design seen, for example, as a form of cultural activism, as an instrument for building citizenship, and as a key competence for the public administration and thus as a public service itself. The idea of co-design as a way to regenerate the practices of democracy is a recurring theme throughout the book: co-design is a process that seeks to change the state of things and it is intentionally presented as a long and complex path in which the role of designer is not only that of a facilitator, but also that of a cultural operator who contributes with ideas and visions, hopefully fostering a real cultural change.

Перейти: https://doi.org/10.1007/978-3-319-53243-1

Дод.точки доступу:
Selloni, Daniela. \.\; SpringerLink (Online service)
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(Асоціація ЕБНІТ)