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1.


   
    The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World [[electronic resource] :] : proceedings of the 2011 World Marketing Congress / / ed. Campbell, Colin L. - 1st ed. 2017. - [S. l. : s. n.]. - XXXIII, 953 p. 105 illus., 84 illus. in color. - Б. ц.
    Зміст:
Session Number: 1.1: Innovation in Marketing --
Session Number: 1.3: Advertising Impressions --
Session Number: 1.4: Cross-Cultural Research --
Session Number: 1.6: Farmers and Informal Marketing --
Session Number: 1.7: Issues in Wine Marketing --
Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events --
Session Number: 1.9: Brand Power and Issues in Sports Management --
Session Number: 2.15: Poster Presentations --
Session Number: 2.3: Consumer Behavior I --
Session Number: 2.4: Consumer Attitudes and Reactions --
Session Number: 2.5: New Frontiers in Emotions --
Session Number: 2.6: Fashion Decision Making and Purchasing Behavior --
Session Number: 2.7: Luxury and Arts --
Session Number: 2.8: Marketing and the Law --
Session Number: 2.9: Pricing Strategies in Retailing and Services --
Session Number: 3.3: Social Aspects of Advertising --
Session Number: 3.4: Global Branding and Consumption --
Session Number: 3.5: Entrepreneurship I --
Session Number: 3.6: Global Marketing I --
Session Number: 3.7: Market Learning and Competitive Advantage --
Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality --
Session Number: 3.9: European Wine Marketing --
Session Number: 4.10: Mindful Consumers --
Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups --
Session Number: 4.2: Getting Quality Responses in Market Surveys --
Session Number: 4.3: Affect of Effect in Advertising --
Session Number: 4.4: Co-Creation and Cooperation --
Session Number: 4.5: Dealing with negative emotions --
Session Number: 4.6: Health Marketing --
Session Number: 4.7: Consumer Interest in CSR and Business Ethics --
Session Number: 4.8: Customer Experience --
Session Number: 4.9: Providing Customer Solutions --
Session Number: 5.11: Sponsorship and Sport --
Session Number: 5.2: Methodological Issues Related to Internet Surveys --
Session Number: 5.4: Co?Creation and Involvement --
Session Number: 5.5: Entrepreneurship II --
Session Number: 5.6: Global Marketing II --
Session Number: 5.7: Consumer Vulnerability and Protection --
Session Number: 5.8: Importance of Branding --
Session Number: 5.9: Customer Experience --
Session Number: 6.10: Customer Reactions --
Session Number: 6.2: Social Responsibility --
Session Number: 6.3: Advertising Execution --
Session Number: 6.4: Consumer is Not Always Right? --
Session Number: 6.5: The Self and Emotion --
Session Number: 6.6: Creating Innovation --
Session Number: 6.7: Cultural Perspectives in Marketing Ethics --
Session Number: 6.8: Organizational Issues and Processes --
Session Number: 6.9: Front Line Employees --
Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You? --
Session Number: 7.3: Customer Reactions --
Session Number: 7.4: Distribution and SCM --
Session Number: 7.5: Teaching and Innovation II --
Session Number: 7.6: Global Marketing III --
Session Number: 7.7: Marketing Research Tools & Techniques --
Session Number: 7.8: Relationship Marketing in Service Context --
Session 8.15: Poster Presentations --
Session Number: 8.3: Cognitive Influences --
Session Number: 8.4: E-­?Shopping I --
Session Number: 8.5: Emerging Market Issues --
Session Number: 8.6: Strategy for Innovation --
Session Number: 8.7: Marketing Research Tools & Techniques --
Session Number: 8.8: Relationship Strategy 1 --
Session Number: 8.9: Service Failure & Recovery --
Session Number: 8.10: Rethinking Reputation Research --
Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media --
Session Number: 9.10: New Technology for Business Education: The Moodle Way --
Session Number: 9.11: The Tourist Experience --
Session Number: 9.3: Account Management, Trust and Sustainability --
Session Number: 9.4: Selling with Electronic Media --
Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of a Sales Person --
Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation --
Session Number: 9.8: Relationship Strategy 2 --
Session Number: 9.9: Service Failure & Switching Behaviors --
Session Number: 10.3: Consumer Differences --
Session Number: 10.4: Doctoral Colloquium --
Session Number: 10.5: Market Orientation: Antecedence and Consequences --
Session Number: 10.6: Influencing consumer decision making through online promotions and reviews --
Session Number: 10.7: Marketing and Finance --
Session Number: 10.8: Franchising, Internet and Loyalty --
Session Number: 10.9: Behavior change in Social Marketing --
Session Number: 11.1: Consumer Behavior VI --
Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing --
Session Number: 11.3: Organizational Learning, Pricing and Simulations --
Session Number: 11.4: New Media, New Customers? Understanding what Works --
Session Number: 11.5: Teaching and Innovation I --
Session Number: 11.6: Bank Marketing II --
Session Number: 11.7: Value, Alliance and Dynamics --
Session Number: 11.8: Retail Strategy --
Session Number: 11.9: Social Marketing and Harmful Behavior --
Session Number: 12.11: Tourism Marketing --
Session Number: 12.3: Becoming Green --
Session Number: 12.4: BRIC Markets I --
Session Number: 12.5: Understanding Social Marketing: Where are we now? --
Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media --
Session Number: 12.7: Pricing Behavior and CRM --
Session Number: 12.8: Retailing and Consumer Behavior.
Рубрики: Motivation research (Marketing).
   Internet marketing.
   Customer relations—Management.
   Leadership.
   Consumer Behavior.
   Online Marketing/Social Media.
   Customer Relationship Management.
   Business Strategy/Leadership.
Анотація: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. .

Перейти: https://doi.org/10.1007/978-3-319-50008-9

Дод.точки доступу:
Campbell, Colin L. \ed.\; SpringerLink (Online service)
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2.


    Dierks, Alexander.
    Re-Modeling the Brand Purchase Funnel [[electronic resource] :] : conceptualization and Empirical Application / / Alexander. Dierks ; . - 1st ed. 2017. - [S. l. : s. n.]. - XVIII, 386 p. 22 illus., 2 illus. in color. - Б. ц.
    Зміст:
Consumer Behavior as a Challenge for Brand Management --
The Brand Purchase Funnel Model --
From the Traditional to a More Nuanced Brand Purchase Funnel --
Empirical Application of a Re-Modeled Brand Purchase Funnel. .
Рубрики: Branding (Marketing).
   Motivation research (Marketing).
   Branding.
   Consumer Behavior.
Анотація: Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management. Contents Changing Consumer Behavior as a Challenge for Brand Management The Brand Purchase Funnel Model From the Traditional to a More Nuanced Brand Purchase Funnel Empirical Application of a Re-Modeled Brand Purchase Funnel Target Groups Researchers and students in the fields of management, marketing, brand management, and consumer behavior Managers and practitioners in the fields of brand and customer management The Author Dr. Alexander Dierks received his PhD at Prof. Dr. Christoph Burmann’s Chair of innovative Brand Management (LiM®) at the University of Bremen.

Перейти: https://doi.org/10.1007/978-3-658-17822-2

Дод.точки доступу:
Dierks, Alexander. \.\; SpringerLink (Online service)
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3.


    Cavallone, Mauro.
    Marketing and Customer Loyalty [[electronic resource] :] : the Extra Step Approach / / Mauro. Cavallone ; . - 1st ed. 2017. - [S. l. : s. n.]. - XI, 126 p. 22 illus. - Б. ц.
    Зміст:
1 A brief history of Marketing - 65-years of journey from 1948 to 2013 --
2 Strategic action: four elements for increasing the effectiveness of marketing actions --
3 TES marketing --
4 The TES marketing mix.
Рубрики: Customer relations—Management.
   Motivation research (Marketing).
   Customer Relationship Management.
   Consumer Behavior.
Анотація: This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector. .

Перейти: https://doi.org/10.1007/978-3-319-51991-3

Дод.точки доступу:
Cavallone, Mauro. \.\; SpringerLink (Online service)
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4.


   
    Sustainability in Fashion [[electronic resource] :] : a Cradle to Upcycle Approach / / ed. Henninger, Claudia E. [et al.]. - 1st ed. 2017. - [S. l. : s. n.]. - XIX, 270 p. 10 illus. - Б. ц.
    Зміст:
Chapter 1. Introduction to Sustainability in Fashion; C. E. Henninger, D. Ryding, P. J. Alevizou, and H. Goworek --
Chapter 2. The Epiphanic Sustainable Fast Fashion Epoch: a new fashion ethical fashion mandate; C. Rutter, K. Armstrong and M. Blazquez Cano --
Chapter 3. - Sustainability and the Fashion Industry: Conceptualizing Nature and Traceability ; A. Joy and C. Pena --
Chapter 4. The influence of eco-labelling on ethical consumption of organic cotton; J. Bucklow, P. Perry, and E. Ritch --
Chapter 5. An exploration of consumers’ perceptions toward sustainable fashion - A qualitative study in the UK; Z. Lai, C. E. Henninger, and P. J. Alevizou --
Chapter 6. Ethical consumption patterns and the link to purchasing sustainable fashion; C. E. Henninger and P. Singh --
Chapter 7. Determining Effective Sustainable Fashion Communication Strategies; S. L-C. Han, C. E. Henninger, P. Apeagyei, and D. Tyler --
Chapter 8. Fashion in a Circular Economy; K. Niinimaki --
Chapter 9. Investigating the relationship between consumer attitudes and sustainable fashion product development; A. McLaren and H. Goworek --
Chapter 10. Social Sustainability in Apparel Supply Chains: Organizational Practices for Managing Sub-Contracted Homework; A. Archana and M. A. Dickson --
Chapter 11. User satisfaction & dissatisfaction in the app sharing economy: an investigation into two-sided mobile fashion reselling & swapping markets; S. Netter --
Chapter 12. The new Fashion Mantra: A Review of Secondhand Luxury and Vintage Clothing; D. Ryding, M. Wu, C. Fox, and Y. Xu. .
Рубрики: Industrial management—Environmental aspects.
   Motivation research (Marketing).
   Globalization.
   Markets.
   Luxury goods industry.
   Business logistics.
   Sustainability Management.
   Consumer Behavior.
   Emerging Markets/Globalization.
   Luxury.
   Supply Chain Management.
Анотація: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

Перейти: https://doi.org/10.1007/978-3-319-51253-2

Дод.точки доступу:
Henninger, Claudia E. \ed.\; Alevizou, Panayiota J. \ed.\; Goworek, Helen. \ed.\; Ryding, Daniella. \ed.\; SpringerLink (Online service)
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5.


   
    Advances in Luxury Brand Management [[electronic resource] /] : монография / ed. Kapferer, Jean-Noel. [et al.]. - 1st ed. 2017. - [S. l. : s. n.]. - X, 256 p. 15 illus. - Б. ц.
Рубрики: Branding (Marketing).
   Motivation research (Marketing).
   Market research.
   Customer relations—Management.
   Branding.
   Consumer Behavior.
   Market Research/Competitive Intelligence.
   Customer Relationship Management.
Анотація: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Перейти: https://doi.org/10.1007/978-3-319-51127-6

Дод.точки доступу:
Kapferer, Jean-Noel. \ed.\; Kernstock, Joachim. \ed.\; Brexendorf, Tim Oliver. \ed.\; Powell, Shaun M. \ed.\; SpringerLink (Online service)
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6.


    Larsen, Fri?rik.
    Energy Branding [[electronic resource] :] : harnessing Consumer Power / / Fri?rik. Larsen ; . - 1st ed. 2017. - [S. l. : s. n.]. - XIII, 173 p. 4 illus. - Б. ц.
    Зміст:
1. Introduction --
2. Branding and Related Research Fields --
3. Overview of Liberalization --
4. Liberalization and Consumer Perception --
5. Electric Marketing Myopia --
6. The Ingredients of an Energy Brand: Sources of Brand Value --
7. Green Energy Branding --
8. Green Electricity from a Consumer's Perspective --
8. Conclusion.
Рубрики: Branding (Marketing).
   Energy.
   Project management.
   Customer relations—Management.
   Motivation research (Marketing).
   Branding.
   Energy, general.
   Project Management.
   Customer Relationship Management.
   Consumer Behavior.
Анотація: ‘An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and marketing.’ —Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA ‘Fridrik offers a unique approach to create value for the utilities and their customers.’ —Jim Rogers, retired CEO, Duke Energy Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalization of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

Перейти: https://doi.org/10.1007/978-3-319-57198-0

Дод.точки доступу:
Larsen, Fri?rik. \.\; SpringerLink (Online service)
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7.


    Aruga, Kentaka.
    Consumer Reaction, Food Production and the Fukushima Disaster [[electronic resource] :] : assessing Reputation Damage Due to Potential Radiation Contamination / / Kentaka. Aruga ; . - 1st ed. 2017. - [S. l. : s. n.]. - XII, 159 p. 77 illus. - Б. ц.
    Зміст:
Introduction --
Radiation contamination of agricultural products --
What is reputation damage? --
Conditions of the agricultural commodity markets before and after the Fukushima disaster --
Consumer reaction and willingness to buy food produced near the FDNPP --
Is there reputation damage?
Рубрики: Natural resources.
   Agricultural economics.
   Motivation research (Marketing).
   Behavioral economics.
   Culture—Economic aspects.
   Natural Resource and Energy Economics.
   Agricultural Economics.
   Consumer Behavior.
   Behavioral/Experimental Economics.
   Cultural Economics.
Анотація: This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices. .

Перейти: https://doi.org/10.1007/978-3-319-59849-9

Дод.точки доступу:
Aruga, Kentaka. \.\; SpringerLink (Online service)
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8.


   
    Consumer Law and Socioeconomic Development [[electronic resource] :] : national and International Dimensions / / ed.: Lima Marques, Claudia., Wei, Dan. - 1st ed. 2017. - [S. l. : s. n.]. - XX, 469 p. - Б. ц.
    Зміст:
Part I International Protection of Consumers: trends and challenges: Dan Wei, Consumer Protection in the Global Context: the Present Status and Some New Trends --
Ana Candida Muniz and Hector Santana, The UN Guidelines for Consumer Protection: review and next --
Gail Pearson, The UNGCP Guidelines – Some Comments --
Fabiana D?Andrea Ramos and Vitor Hugo do Amaral Ferreira, Common Law and International Consumer Protection in the Global Orbit of Consumption --
Louise Teitz and David Stewart, International Consumer Protection and Private International Law --
Maria Goretti Sanches Lima, The Supranational Organizations’ initiatives aimed at protection of tourists. Why international conventions are needed? --
Yu Ying, Chinese Approaches to Reform Consumer Protection law: Substantive Law and Conflict Law --
Alberto do Amaral Junior and Luciane Klein Vieira, International Consumer Protection in Mercosur --
Claudia Lima Marques, 25 Years to Celebrate: Horizons reached by the 1990 Brazilian Consumer Protection Code and horizons to come, especially on the international protection of consumers --
Thierry Bourgoignie, Regional Integration and Consumer Safety: An Emerging Concern in the Gulf Region --
Part II Financial crisis and consumer protection: James Nefh, Consumer Credit Regulation and International Financial Markets: Lessons from the Mortgage Meltdown --
Hector Santana, The International Financial Crisis and the Protection of the Brazilian Consumer --
Luke Nottage, Free Trade Agreement and Investment Treaty Innovations to Promote More Sustainable Financial Markets for Consumers --
Dan Wei, Financial Consumer Protection in China: country report --
Gail Pearson, Current Issues for Consumer Protection Law in Australia --
Part III National and regional consumer law issues: helping the economic development: Claudia Lima Marques, Relations Between International Law and Consumer Law in The Globalized World: Challenges and Prospects --
Amanda Flavio de Oliveira, Economic development, capitalism and Consumer Law in Brazil: rejecting the argument for "legal paternalism" --
Bruno Miragem, The Illegal and Abusive: Proposals for a Systematic Interpretation of Abusive Practices in the 25 Years of the Consumer Defense Code --
Adalberto Pasqualotto, Children, Consumption and Advertising: Brazil’s Point of View --
Gail Pearson, Further Challenges for Australian Consumer Law --
He Shan, The Emergence and Development of Chinese 3.15 Anti-Counterfeiting --
Roberto Augusto Castellanos Pfeiffer, Real Estate Under Construction, Consumer Law and Development --
Walter Jose Faiad de Moura and Leonardo Roscoe Bessa, Real Estate Consumer Credit: a New Side to Vulnerability --
Antonia Espindola Longoni Klee, Consumer Protection in E-Commerce in Brazil: The Updating of the Consumer’s Protection Code --
Andre de Carvalho Ramos, The right to be forgotten and the indirect control of consumer databases --
Yixian Zhao, Regulation and Supervision of Internet Finance and Consumer Protection in China --
Karen Rick Danilevicz Bertoncello and Clarissa Costa de Lima, Overindebtedness in Mercosul Countries: An Overview --
Johannes Doll and Rosangela Cavallazzi, ‘Withholding Credit’ and Elderly Overindebtedness --
Diogenes Faria de Carvalho, Consuming, Consumption and Over-Indebtedness in (Hyper) Contemporaneity.
Рубрики: International law.
   Trade.
   Private international law.
   Conflict of laws.
   Motivation research (Marketing).
   International Economic Law, Trade Law.
   Private International Law, International & Foreign Law, Comparative Law .
   Consumer Behavior.
Анотація: This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress. It has been accepted to act as an observer not only when the UNCTAD was updating its guidelines, but also at the Hague Conference on Private International Law. The book includes the contributions of various Committee members in the past few years and is a result of the cooperation between the Committee members and experts from Australia, Brazil, Canada and China. It is divided into three parts: the first part addresses trends and challenges in international protection of consumers, while the second part focuses on financial crises and consumer protection and the third part examines national and regional consumer law issues.

Перейти: https://doi.org/10.1007/978-3-319-55624-6

Дод.точки доступу:
Lima Marques, Claudia. \ed.\; Wei, Dan. \ed.\; SpringerLink (Online service)
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